PlayOJO Pulls TV Ads In Sweden
All details below were correct when published on 12th June 2019. 18+. UK Only. Wagering terms and conditions apply. Please gamble responsibly.
Tightening up gambling advertising rules isn’t just confined to The UK. All across Europe other countries are undertaking similar reviews to those carried out by The UK Gambling Commission. This means ensuring that casinos and slots are taking steps to not be appealing to underage players. Some steps are enforced on brands, but sometimes one goes that extra step to encourage others to follow. PlayOJO for example have made a decision regarding TV advertising in Sweden. Read their press release below.
PlayOJO, the hugely popular online casino brand on a SkillOnNet licence, has taken the unilateral decision to stop running TV adverts in Sweden between the hours of 4pm and 9pm in a bid to reduce potential exposure to those that are under the gambling age limit.
The decision to cease advertising during these hours comes as the debate about gambling advertising in Sweden continues to heat up, with this self-imposed move further establishing PlayOJO as the only truly fair online casino that prioritises responsible gambling and protecting players.
PlayOJO launched in the re-regulated Swedish market at the start of the year on SkillOnNet’s licence and has since become one of the largest TV advertisers in the country. Costas Alexandrou, CEO of SkillOnNet, says that other operators should follow suit in order to better protect young people. “As a responsible, licenced platform provider in Sweden, we aim to moderate our marketing and do everything we can to limit any potential exposure”.
“The PlayOJO team is now working with TV broadcasters to withdraw the ads. PlayOJO have been pioneers of fair online casino play – we were the first to have no wagering requirements whatsoever – and this further strengthens our position. If other online casino operators in Sweden really do care about responsible gambling, they too should review their advertising strategies and schedules and do everything they can to limit potential exposure to those under 18 years of age”.
Thumbs up to PlayOJO for making a unilateral decision, but thumbs down for the choice of language! In their press release PlayOJO made reference to “potential exposure to underage players”. We’ve edited the above because we feel that there is no such thing as an underage player. Anyone that is underage cannot be a casino or slots player (or at least they shouldn’t). This decision doesn’t protect “underage players”! It protects those people who are too young to gamble from exposure to a casino.