Bgo Bails On The UK Slots Market
All details below were correct when published on 12th November 2021. 18+. UK Only. Wagering terms and conditions apply. Please gamble responsibly.
Last month we told you that Bgo Entertainment Ltd, the company behind Bgo.com, Chilli Casino, Power Spins and Vegas Luck, had had it’s UK Gambling Licence suspended. The suspension, activated with immediate effect on the 15th October, meant that Bgo and it’s sister brands couldn’t accept wagers from UK players. Although not their first run-in with The UKGC we understood that Bgo would be working closely with the commission in order to resume activity within The UK.
UK Licence Surrendered
However it now seems that Bgo have decided that their time in The UK is up and as of the 22nd October the company surrendered it’s UK license. For players this means that they’ll need to withdraw any funds that currently remain on account. We’re unclear what this means for overseas players. All the brands do have Alderney GCC licenses so should be able to accept eligible players. However the notice we’re seeing on all the sites is “If you’re not from the UK, please visit 7Casino.com where we continue to operate under our Alderney Licence”.
Why Leave The UK Casino Market?
So why have Bgo decided to hand-in their licence? We suspect it may well be a case of jumping before being pushed. Bgo have been fined previously for failing to identify problem gambling behaviour and failure to have in place appropriate AML (Anti Money Laundering) controls. That cost the company £2million. We don’t know whether by handing in their license if that means they still won’t face penalties. However the company have obviously weighed up the costs of being active in The UK, possible fines and losses due to not being able to accept UK players for what may be several months. We understand that they have no plans to return!
A Rollercoaster Ride
Bgo has had a rollercoaster of a ride during it’s lifetime. The site was originally launched as Xbingo with it’s own proprietary bingo software. It was owned by the same people who launched Costa Bingo and we suspect the aim was to create a platform for their own brands to occupy. Unfortunately that didn’t quite come to fruition, the bingo platform changed to the more established Virtue Fusion set-up and Bgo.com arrived. The brand is probably more well known for hiring Verne Troyer as The Boss of Bgo.com although they’ve also featured Paris Hilton and Dan Bilzerian.
Lack Of Identity
The sad and untimely death of Troyer meant that Bgo lost their “Boss”. Paris Hilton stepped into the breach for a short stint but it’s safe to say that “The Boss” just couldn’t be replaced and in many respects Bgo lost it’s identity. Player promotions were where the brand really stood out. Holidays were frequently offered as prizes but these promos have reduced in recent times. The arrival of new additions like Vegas Luck, Chilli Casino, 7Casino and Power Spins to their stable didn’t really add to the mix. Ultimately they were all just poorer versions of the Bgo.com brand.
What Now For Bgo & Bgo Players?
Leaving The UK market isn’t a big a deal as it may initially sound. Other brands such as ComeOn Casino and Guts.com have all left The UK behind. However they left under better circumstances citing market conditions. It’ll be interesting to see what does happen to Bgo.com and whether the other brands survive or are consolidated into say 7Casino? For players, in terms of slots and bingo there’s plenty of other brands to fill the gap. What will be missed is Bgo’s use of the likes of Troyer and Hilton. That brough a lot of interest in bingo and casino sites – and it was a lot of fun whilst it lasted.